Tag Archives: AIM

Business, Corporate Social Responsibility, Event Management, Travel, Work

TeamAsia turns 27!

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Today marks our 27th year.  As I look back, I can’t help but reminisce a bit, seeing this behind-the-scenes ingress video of one of our events in the TeamAsia LinkedIn Page.

We started in 1992 as an event management company organizing the Asian Management Awards for the Asian Institute of Management and the Far Eastern Economic Review in six Asian countries (Malaysia, Singapore, Hongkong, Indonesia, Thailand and the Philippines). Back then, we were just a team of four: Mike Hamlin, my sister Pinky, Myles and me.

Mike and I would travel to each country, meet with the judges, the AIM board of governors, the AIM alumni association, business management schools, as well as local and regional media to invite companies to enter the Awards.  We would print several thousand letters and nomination packets and send them out by snail mail.

Once the entries started coming in, we would pour over each one to ensure completeness of the responses. We would then organize meetings in each country to shortlist and then select winners, and with the media to promote the Awards.  Once the winners were known, we would write each one to invite them to a gala awards dinner with the head of state as keynote speaker.

Raising sponsorship money to cover the cost of the project was another nail-biting challenge, as well as coordinating with the venue, caterers, florists, stylists, audio-visual suppliers, photographers and the like to ensure a successful press conference and awarding ceremonies.  Why, we would even have to write the script ourselves.

Days before the gala awards in each country, our team would arrive armed with the glass trophies designed by Impy Pilapil and the exhibits that we would then have to physically carry and set-up ourselves.  We would coordinate with the local registration team, print out tags, set-up registration, and brief the hired ushers for the event.  We would arrange seating for between 500-700 VIP business guests, supervise the setting up of the backdrop and the styling of the venue, then dress up in formal clothes to greet the guests and manage the actual event.

Looking back, I am amazed that we were able to successfully organize the Awards for three years, at a time when there were no mobile phones, no faxes, no emails, no Internet.  Truly, we’ve come a long way since then.

When we learned about the importance of sustainability through the League of Corporate Foundations, we decided to practice greening not just in our office, but in our events to reduce waste and impact on the environment. In the early days of event management, we would print thousands of direct mail invitations and send them by snail mail.  As new technology was developed, we graduated to fax marketing and email marketing, supported by our team of dedicated telemarketers.  Today, we promote our events through digital media, and hold virtual coordination meetings to avoid time-wasting city traffic.

We use event technology as an enabler to make the planning and marketing process easier, to engage guests and enhance their delegate experience, to capture online and onsite registration, share up-to-date event information to guests, collect their feedback, strengthen security, measure ROI, and more.  We develop award-winning websites, mobile apps, AVPs, chatbots and audience response systems, and use different technologies for the WOW factor. Speaker presentations are no longer printed and bound in folders, but posted on the website and sent to guests for downloading.

While technology has in many ways made life easier for us, I must say that the secret ingredient to TeamAsia’s success is still the amazing people who create innovative ideas and deliver next-level experiences for brands using integrated marketing strategies.

From intimate executive briefings, corporate anniversary celebrations, and employee engagement activities to large-scale global conferences, TeamAsia handles each event with the same passion, excitement, and painstaking attention to detail.  Armed with excellent organizational and story-telling skills and a creative approach to problem solving, our Experience, Creative, Content and Digital Marketing teams create unique turnkey events that bring next level experiences to brands, helping them connect meaningfully with their audiences.

Happy 27th anniversary, TeamAsia!   It’s been an amazing adventure.

Business, Children, Corporate Social Responsibility, Differences, Food, Governance, Health, Life, Resilience, Women

Brewing@AIM with VP Leni Robredo

Yesterday morning, I attended the launch of Brewing@AIM: Conversations with Thought Leaders with VP Leni Robredo as its very first guest speaker. Truth to tell, I was a bit miffed when I arrived at 8:45 am only to learn that the keynote speaker was scheduled to arrive at 10:30 am. It was nice though that there were some early birds like me, and so I joined the table of my friend, Yoling Sevilla, CEO of The Leather Collection, Inc.  Yoling and I are both board members of the Women’s Business Council (WomenBizPH). Yoling invited me to her company’s 25th anniversary celebration at AIM on September 16, and reminded me that my late husband Mike who was then VP for External Affairs at AIM had given The Leather Collection its first big break with the AIM diary.

Yoling is one admirable woman, an entrepreneur par excellence, and is currently doing wonderful work with the GREAT Women project. She kidded me about her being the youngest graduate at our table, having finished the 18-month part-time program, Master in Entrepreneurship (ME). A relatively new offering of the Asian Institute of Management, ME is designed to help busy entrepreneurs grow their business, develop practical skills and realistic approaches to value creation and growth, and balance both personal and business goals.

Yoling and I were seated with AIM’s first MBM graduates from 1970 and 1971: Rene Sunico, Butch Bautista, Jun Orobia, and Chito Francisco.  The talk around the table revolved around giving back to the community, particularly those who were devastated by super typhoon Yolanda.  Rene shared that Republic Cement had built 25-sqm hyperbolic paraboloid houses in partnership with Habitat for Humanity in Daanbantayan, Cebu. These houses were made to deflect the fiercest winds and withstand strong earthquakes, he said. Curious, I tried to remember my highschool geometry lessons and imagine how a hyperbolic paraboloid house would look. Rene tried to explain that the outside was pointed and the inside was round. Aha! So, it’s an igloo on the inside and a pyramid on the outside, I said aloud.  To satisfy my curiosity, I asked him to send me photos of the houses, which he kindly did.

Promptly at 10:30am, Vice President Leni Robredo arrived. VP Leni also holds the office of chair of Housing and Urban Development Coordinating Council (HUDCC). She spoke quite passionately about her mission to eradicate poverty. Promising to make HUDCC a listening office, VP Leni shared her experience of traveling to the poorest and farthest barangays to meet and listen to Filipinos at the fringes of society. She admitted that working at the grassroots level was not the happy field trips and photo opportunities people thought them to be, but actually tense situations, mostly humid and tiring, where she met people who are angry, hungry and desperate for lack of opportunity. It was interesting that VP Leni called them partners in development rather than mere beneficiaries, giving them a more active role in improving their situation.

Citing the economic results posted two weeks ago where the Philippines hit 7% GDP growth, besting China’s 6%, VP Leni observed that this top line growth has put the country on the global map, and that now all eyes are trained on the Philippines. And yet, despite this economic boom, the inequality is startling with 52% of the national income belonging to the Richest, the top 20% Filipinos, while only a miniscule 4.45% of national income goes to the Poorest, the bottom 20% of Filipinos.

VP Leni pointed out that while inclusive growth is critical for the poor, it was also necessary so that businesses could grow sustainably. Admitting that government cannot do it alone, and that her office has a miniscule budget, she asked the AIM alumni to lend their support and help eradicate poverty through five main areas: 1) housing, 2) public health and hunger, 3) rural development and food security, 4) education, and women economic empowerment.

I was surprised to learn that there is a 5.7M total housing backlog, which translates to building 2,602 houses per day in the next six years. I nudged Rene Sunico and said this was right up his alley. But building houses alone will not solve the problem, VP Leni stressed. A whole eco-system must be built with livelihood opportunites, proper sewerage and drainage, security of tenure, schools, hospitals, parks, children’s playgrounds. HUDCC is also making it easier for people to have homes, by reducing paperwork for socialized housing from 27 to 9, and reducing processing time from two years to 15-30 days.

On the health front, VP Leni said there are 3.5M Filipino children suffering from stunting. Unless children are given better nutrition, a decade from now, the workforce will be weak and unfit for work. The objective is to improve nutritional intake of children in first 1,000 days of life from womb to two years. She cited the work that the Zuellig Foundation is undertaking to help address hunger and proper nutrition, and that of Seaoil in creating an Information Management System tool that allows data gathering of where the need is.

Rural development and food security can be addressed with Impact Investment. VP Leni cited the example of Jollibee Foundation that is helping small farming communities become entrepreneurs by teaching them to grow onions and sell them. This being a transition year in education with the K to12, the focus should be on career planning, skills development, and job matching. VP Leni shared that the aspiration of most high school seniors is to learn baking. Obviously, there is a great Disconnect as graduates need to have the right skills to enter the workforce. She urged LGUs to created a database of existing jobs that could be accessed to fight underemployment.

Women economic empowerment, VP Leni’s last initiative, is exactly what the Women’s Business Council (WomenBizPH) is advocating for, from livelihood training to mentoring, micro-finance and access to market. WomenBizPH has been in the forefront of organizing or collaborating with likeminded stakeholders in policy advocacy for women economic empowerment. For example, WomenBizPH served as the private sector representative during the last APEC Women in the Economy Forum held in Manila, as well as the lead partner of the Development Bank of the Philippines (DBP) in the Inclusive Lending Window for Aspiring Women Entrepreneurs (ILAW) program that seeks to provide access to finance for women entrepreneurs. Other regular programs include quarterly WomenBizPH talks and bi-annual conferences, network and business matching, mentorship for entrepreneurial development and research on entrepreneurship.

VP Leni summed up her speech with three important takeaways learned during HUDCC’s listening and environmental scanning stage. First, the voices of communities must be heard; we must listen and find out what they need. Second, LGUs have a huge role to play to make poverty reduction a reality. Finally, there must be metrics that measure outcomes and not activities. She urged the private sector to work hand in hand with government to ensure inclusiveness for all.  I trust that her words fell on fertile ears at AIM and that six years from now, poverty will be a thing of the past. One thing I am sure of, she can count on WomenBizH as a partner in development.