Tag Archives: WomenbizPH

Inclusive Leadership: Are we doing enough?

What is Inclusive Leadership, and are we doing enough to make it happen?

This was the topic for the second session of the six-part Womenar Learning Series being organized by the Women’s Business Council Philippines (WomenBizPH), supported by UN Women, WE Empower Asia, Philippine Commission on Women, and the Department of Trade and Industry.  Entitled “I am WOMAN. I am a LEADER,” the Womenar (yes, it’s a play in words of women and webinar) featured woman leader Rosario Cajucom-Bradbury who shared her journey on Inclusion as it applied to her career, her family, and her adopted home, the United States.  As chairwoman of WomenBizPH, I moderated the Womenar.

Cajucks, as her friends call her, began by saying Integrity is the backbone of her personal and professional philosophy, and that she stayed with SGS for 30 years because its corporate values matched hers.  Starting as a telephone operator in 1986 in SGS, Cajucks rose up to become CEO and Managing Director in the Philippines and Guam in 2006, gaining valuable experience in the commercial business and operations of International Trade in Testing, Inspection and Certification (TIC) Industry for trade compliance.

It was at SGS that Cajucks was first exposed to diversity and inclusion, working with different nationalities and traveling to different countries. She learned the importance of understanding different cultures and traditions in dealing with colleagues and clients.  It was here too that she observed and responded to the needs of a diverse team.  Realizing that mothers needed to express their breastmilk while at work, Cajucks set up a lactation room long before this was required by the Magna Carta for Women.  Called the Working Mothers Room, the name was changed to Working Parents Room when fathers in the company said they too stayed up nights to take care of their babies.  This also served as a Day Care Room for children of SGS employees who needed to work but could not leave their children alone at home.

Cajucks is proud that her company values competencies, skills, and attitudes, and provides equal opportunities for employees to learn and excel, whatever spectrum of gender they adhere to, or whatever disability they may have.  And while change management may not come by easily, she urges people to embrace diversity and inclusion by coupling curiosity with empathy, welcoming connections and respecting and honoring people’s differences.

As the mother of an LGBTQ, Cajucks feels very protective of her child. Like any mother, she worries about her child’s future, hoping for a safer, kinder world.  Now that she has moved to the United States, she wonders too about her family’s safety as aliens at a time of heightened emotions because of the George Floyd incident and the resultant Black Lives Matter movement. And she asks herself if she is doing enough to be inclusive. 

The Womenar also featured three women leaders who shared their experiences on Inclusive Leadership.

Tonichi Achurra-Parekh, a trustee of the Contact Center Association of the Philippines advocated for more women to sit on the board, to give voice and representation to women who make up half of the over 1M industry workers.  Tonichi shared three principles she lives by.  First, be fair and act on facts rather than opinions, as this removes all biases. Second, be intentional and act on what is truly meaningful to you. And lastly, be trustworthy, say what you mean and do what you say.

Maricelle Narciso, former general manager of Pepsico Philippines, wanted to prove that a Filipina GM could make a difference and shared three things that helped her.  First, she had strong role models, beginning with her mother who told her she can achieve anything if she was not afraid of hard work.  At work, she credited her mentors Sri Urip of Unilever and Indra Nooyi, Pepsico’s Global CEO, who trailblazed Diversity and Inclusion and imposed business targets to track and promote women to become senior leaders.  After all, what doesn’t get measured, doesn’t get done.  Second, Maricelle noted the importance of developing a diverse and inclusive team working in a culture of care, trust, transparency and commitment to do what’s right. Finally, she led her team with a woman’s touch, calling this Gender Judo, balancing toughness with tender compassion, very much like a Mama Bear.

Dr. Mildred Vitangcol, chairman of St. Peter Life Plans, said being a woman is a privilege of birth, and a personal choice to make a significant difference in this world.  Empowerment  begins at childhood with having strong role models and a nurturing family.  Regardless of position, socio-economic status, race, ethnicity or age, women can excel by developing life skills and inner confidence, continually learning, and bringing integrity, compassion, balanced perspective, and competencies to the workplace.  She challenges women to rise above adversity, place God at the core of their being, and become the best version of themselves.

Summing up the conversation, Mylene Abiva, president of WomenBizPH, said women empowerment goes hand in hand with inclusive leadership. The goal of inclusive leadership is to create a work environment that makes people aspire to be better, to feel better and do better, and to foster a culture that focuses on motivation and morale and values teamwork, shared vision and goals.

The question remains: Are we doing enough to make this happen?

Jobs and Women in Philippine Tourism Forum

At the Jobs and Women in Philippine Tourism Forum organized by the Department of Tourism on April 30, 2019, we tackled various concerns of women in tourism, current trends in gender equality and women empowerment, as well as job opportunities in different sectors like farm tourism, travel and tours, and M.I.C.E. (Meetings, Incentives, Conventions and Exhibitions/Events).

A staunch supporter of women empowerment and herself a role model of women leadership, DOT Secretary Bernadette Romulo-Puyat officially opened the forum.  She shared her experiences as DOT Secretary and previously Undersecretary for the Department of Agriculture, where she met women from all walks of life as she traveled all over the Philippines, and how they warmed up to her once she talked about being a widow at a young age and having to take care of two children. Indeed, stripped of job titles, we are all women at heart, bound by a common desire to take care of our loved ones, and make a better life for them.

Atty. Edwin R. Enrile, Chairperson, Gender and Development Focal Point System (GFPS), Department of Tourism discussed Trends in Gender Equality in the tourism industry.  It was interesting that the only male speaker in the morning heads Gender and Development at DOT.

Ms. Sandra Sanchez Montano, Board of Commissioner, Philippine Commission on Women, shared her passion about helping women succeed, and ensuring their health and safety, especially after her near death experience during an earthquake. I was happy to meet a fellow ASEAN Awardee, one who broke the barriers in a male-dominated field, driving ambulances and leading search and rescue missions during calamities.

Ms. Grace Baldoza, Deputy Program Manager, Bureau of Local Employment, DOLE shared statistics on In-Demand Jobs for Filipino Women.  It was alarming that women workers in agriculture were declining, while women workers in other industries were on the rise.

Inspiring women to go beyond traditional careers and go where men only dared, Chezka Raumae Gonzales-Garrido relates how she, as a flight stewardess, decided to learn how to fly a commercial plane. Chezka is now a First Officer at Air Asia.  She makes it her mission to continually inspire women to become achievers.

I spoke on MICE as a new product of DOT,  and the job prospects open to women in MICE, from organizing business events as project managers to owning their own event management companies.  Women dominate the Business Meetings industry in the Philippines, as can be seen from membership in the Philippine Association of Convention and Exhibition Organizers and Suppliers, Inc. (PACEOS). My own  company, TeamAsia is women-owned and women-led, with 7 of 8 management committee members being women. Majority of our workforce are women as they exhibit the qualities needed for project management: excellent communication and people skills; ability to multitask, plan strategy and lead a team; creativity in designing and marketing events; being detail oriented; and managing and controlling a budget.

Likewise, Josie Costales of Costales Nature Farms spoke of the joys and benefits of working on agri-tourism.  What started as a weekend retreat transformed into a thriving business, as she and her workers provided farm-life experiences to city guests.

Gina Romero of Connected Women shared how women need not be tied to a fixed schedule and be penned in a fixed work environment as they can do digital work from the comfort of their home. Proof that Connected Women is a vibrant network was palpable when a big group of participants suddenly asked to have a photo with Gina onstage.

Aileen Clemente, CEO of Rajah Tours, moderated the morning panel, which dealt with issues such as how technology is affecting or better yet enabling women in tourism.  As Sharon ably put it, we women should support each other and practice ABC: 1) audit ourselves to know our strengths and weaknesses, 2) build our network, and 3) collaborate with other women.

The Department of Tourism envisions to empower women by creating more job opportunities, and to make the tourism industry a gender-responsive, community-and women-empowered. DOT is definitely on its way to achieve its objectives.

The afternoon featured a talk by Diane Zoleta, CEO of Yapak.ph, who shared success stories of Filipinas who served as tourism drivers fir their community, such as Apo Whang Od, the oldest mambabatok of the Butbut tribe whose fame as a tattoo master draws enthusiasts to her village for a chance to be tattoed, willingly trekking for miles. A woman vendor in Marikina, famed for her street food, draws foodies to her community to try her smokey delicacies. Another woman dared get into lantern making in Pampanga, a male-dominated industry, and her fame has attracted followers wanting to own one of her lanterns. As an aggregator of tourism drivers, Yapak.ph opens opportunities to women in Philippine tourism to show what they are capable of, helping make their communities thrive.

Mylene Abiva, CEO of Abiva, international ambassador for Robotics, and a fellow trustee of the Women’s Business Council Philippines, talked about iMakeHistory, an installation of various Philippines tourist sites built entirely out of Lego pieces, which can be found in intramuros. Mylene a staunch supporter of women in STEM, or Science, Technology, Engineering and Math, encouraged the participants to make use of their skills and technology to further tourism in the country.

I served as moderator for the afternoon open forum, tackling issues like work-life balance for women, sponsors who gave them a leg up in their career, overcoming odds and succeeding, and finding their passion in life.  Mylene and Diane gamely answered the questions of the participants, and shared their thoughts on how we can all be tourism drivers.

The forum ended with closing remarks by DOT Undersecretary Bong Benzon, who reiterated DOT’s thrust to further improve opportunities for women in Philippine tourism.  Truly, this was a forum that mattered, not just in highlighting women empowerment in tourism, but in connecting like minded women in their quest to succeed.

Kick Some Glass!

November 19, 2018.  This morning, the Women’s Business Council of the Philippines, Inc. (WomenBizPH) held a learning session entitled “Kick Some Glass” at the Dusit Thani Hotel Manila.  Though tired from an exhausting APAC Tour (she flew in late last night from India and has to leave for the US tomorrow), Ms. Jennifer Martineau of the Center for Creative Leadership (CCL) gamely shared research-based lessons captured in her book Kick Some Glass: 10 Ways Women Succeed at Work on Their Own Terms.

Ranked Top 10 in the 2018 Financial Times for worldwide executive education, the Center for Creative Leadership traces its roots to the Smith Richardson Foundation, set up by H. Smith Richardson,  son of Lundsford Richardson, a pharmacist in Greensboro, North Caroline who developed household mainstay, Vick’s VapoRub.  CCL’s mission is to advance the understanding, practice and development of leadership for the benefit of society worldwide.  Today, it has more than 700 faculty and staff on 11 campuses in 9 countries on 6 continents, serving more than 60,000 leaders and 3,000 organizations annually from more than 100 countries and delivering sustainable results that matter.

As senior vice president of research, evaluation, and societal advancement at CCL, Ms. Martineau serves as the lead relationship manager for highly complex organizational leadership solutions and as lead facilitator for several of CCL’s programs.  Quite personable, Jennifer gave us a glimpse of her personal life as a wife for 29 years, mother of three adult children, professed beach and lake fanatic, and recent convert from cat to dog-lover.  What comes across clearly is her passion for leadership research, and how to apply this in practical and powerful ways for women leaders, many times drawing lessons from her personal experience.

Jennifer’s presentation was rich with strategies for advancement which women can apply personally or as a mentor, sponsor, or women’s initiative leader, from living our intention, to stepping into our power and building our own personal network of mentor and sponsor champions. We have to beat the impostor syndrome, as many times we are the ones who stop ourselves from believing that we can achieve the things we set out to accomplish.  If we do have to slow down because of motherhood or other reasons, we must power down instead of dropping out. Jennifer also reminded us to get fit to lead, to redefine work-life balance, and to take charge of our personal brand.  And finally, we have to start paying it forward so that we can help girls and young women grow into the next generation of women leaders.

Listening intently to Jennifer’s presentation, the 60-strong audience of women leaders (and two men) greatly appreciated the learning session.  Many of them nodded their heads in agreement as she described how one study highlighted that while men and women both displayed bossy behaviour at work, men were usually seen as the boss on the fast track to success, while women were seen as bossy, less popular, and less likely to be promoted.

Another study underlined the “Queen Bee” stereotype where women bosses were perceived as wanting to be special and to be the only one at the top.  Those who did one to help other women were seen as less competent and lower performing than men who value diversity.  It’s a catch-22 situation.

One thing that struck to me was the phrase, “over-mentored but under-sponsored.”  Mentoring certainly helps in developing one’s self-confidence, especially in negotiations and self-promotion, but it is really sponsorship that opens doors as sponsors advocate for developing leaders and create opportunities for advancement for those they are sponsoring. Everyone needs a leg up, and finding the correct sponsors can make the vital difference to success.  When asked how one should go about finding a sponsor, Jennifer urged the companies present to set up a leader sponsorship program.  She also believes that leaders are made, not born, so there is definitely an opportunity for women to become leaders.  And definitely, to kick some glass!

Many thanks to all those who attended, especially the large contingents from Clark Development Corporation (yes, they left at 5am to get to the 8am breakfast meeting), Bases Conversion and Development Authority, Capital One, Sutherland, and TESDA.  Thanks too and hearty congratulations to WomenBIZPH Trustee Leah Caringal for leading the Women Mentoring Women Talks (W2W Talks), and to our secretariat lead by Russel Joy Rivera.  Well done!